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One of the many questions that we ask potential clients is, "do you brand yourself well?"  Some say they think they do, others stare blankly at us and say, "what is a brand exactly?"  There are many definitions of a "brand" that you can find on Wikipedia or in Webster's, but basically it is how you want your patients to see you.  We see a lot of practices, typcially small to medium sized, that do not have one single brand, but many.  The practice starts out with one image, then picks another one, and then subsequently chooses others and before they know it, they don't know who they are anymore.  This leads to brand confusion.

Strong Branding characteristics are:  is it immediately recognizable (like the Nike swoosh), well perceived identity (Your in Good Hands With Allstate), demonstrates continuous quality (Starbucks), has sustained presence (Coca Cola), but most of all does it drive customer demand (any of those already mentioned).

There should be a brand connection to existing and potential patients through emotions, feelings, associations, and expectations.  Does your brand do all of this?

Marketing is about listening, solving, producing and enjoying the relationships we gain along the way.

Dallas based Marketing Specific MD is your resource for logo design.

At the Rowlett Chamber of Commerce monthly luncheon today, Cliff Hand, President of Marketing Specific, MD., was awarded the Ambassador of the Month for the Rowlett Chamber.  Mr. Hand was honored with this award for his hard work and dedication to the Chamber for the month of August. 

The objective of the Ambassador Team is to strengthen the Rowlett Chamber of Commerce through the dedication of a special group of Chamber members who serve as official representatives throughout the community.  Members of the Ambassador Team participate in new business ribbon cuttings, Business of the Month presentations, Membership luncheons, and monthly Ambassador meetings. In addition, committee members participate in new member recruitment campaigns, ongoing retention efforts, and act as the official “greeters” for Chamber networking activities. Committee members provide a valuable service to the Chamber through their continuous contact with new and current members, activities that are essential in achieving and maintaining a high retention rate and through development of business relationships with all members of the Chamber. 

For more information regarding Marketing Specific MD, specializing in design, web design, photography, videography, marketing strategies, visit www.marketingspecific.com or www.marketingspecificmd.com.  For more information regarding the Rowlett Chamber of Commerce, visit, www.rowlettchamber.com.

When choosing your practice's website domain, the more extensions, the better.  Instead of just choosing the .com, try to purchase as many extensions as possible so that another company is not able to use your name.  For instance, buy the .com, .net, .org, .biz, .info, etc. if you can. You can link all of these to your main website so that when a potential patient does a search for you or your specialty, you will rise to the top of the search engine.

You can find domain names at either Network Solutions or Go Daddy. 

Marketing is about listening, solving, producing and enjoying the relationships we gain along the way.

Dallas based Marketing Specific MD is your resource for web design.

How long has it been since you reviewed your current service agreement with your web hosting/designer.  Are you paying a "domain fee"?  Do you know what this is for?  If you own the domain name, there is no fee.  You paid for it upfront typically when you purchased it from either Go Daddy or Network Solutions.  We have seen so many clients pay for services that they have already paid for once or don't need to pay for at all.  Did you know that you can buy a domain name relatively cheap?  We have seen domain names as cheap as $1.99 a year.  Open up your own account and be proactive.  Also if you don't own your domain, ask your web developer/design to transfer it to your name;  most likely you already paid for it anyway.  If you need help with purchasing a domain name or any other web issues, please contact Marketing Specific MD.

Marketing is about listening, solving, producing and enjoying the relationships we gain along the way.

Dallas based Marketing Specific, Inc. is your resource for web design.