Practice Management and Consulting Services
➢ Telephone Mystery Shopper
➢ Patient Confidential Survey
➢ Webpage Detailed Analysis
➢ Employee Confidential Survey
➢ Strategic Planning Workshop
➢ Business Plan Development
➢ Telephone Business Conversion Tool
➢ Employee Manual
Telephone Mystery Shopper
Do you know what your existing or potential patients are being told when they call your office? Have you ever called your office and pretended to be a new patient? Does your office staff know what services you offer, your credentials, what value you can offer someone? How long are people put on hold? Hung up on? Transferred? Let Marketing Specific MD conduct a quarterly Telephone Mystery Shopper on your office and you will find out what is actually happening in your practice. A detailed report will be generated with possible areas of concerns and we will provide proactive solutions.
Patient Confidential Survey
When is the last time you asked your existing patients what they thought of your practice? Do you know why they use your products or services? Do you know if they would refer a friend or family member to you for patient care? If not, why not? Marketing Specific MD can conduct an annual Patient Confidential Survey on your behalf and you can find out. You can glean a tremendous amount of information and insight from knowing exactly what your existing patients think about your practice. The process is turn-key and can be customized to your needs.
Webpage Detailed Analysis
Marketing through the World Wide Web is critical for today’s practice. Many practices have webpages, but they are not helping their practices grow for various reasons, but typically it is because they are not properly utilized. Detailed webpage analysis through key words, meta-tags, and content are just some of the ways Marketing Specific MD, will examine your existing pages. All major search engines will be analyzed for the placement of your webpage and a detailed report will be given identifying any pitfalls or areas of improvement.
Employee Confidential Survey
Do you have high staff turn-over? Unresolved management issues? Low employee morale? If so, you should have Marketing Specific MD conduct a confidential survey with your existing employees to find out what are some of the issues and how we can help resolve them. We will act as a third-party, non-biased resource to help with the challenge areas if necessary. A detailed confidential report will be delivered.
Strategic Planning Workshop
Do you know what your practice accomplished last year? This year? What your future plans are for next year? Every organization should conduct an annual Strategic Planning Workshop to help determine where you have been, where you are now, and where you want to be in the future. Marketing Specific MD can help guide you through this process and help facilitate this event from beginning to end. With over 40 years of work processes and management experience, let us help you improve yours.
Business Plan Development
Do you have a current Business Plan for your practice? Did you ever have a Business Plan? Would you take a trip without a good roadmap? Would you build a skyscraper without a good foundation to design from? Successful businesses are built on a strong foundation as well. That foundation is a proven Business Plan. Let Marketing Specific MD create a Business Plan to help your practice reach its optimal potential. We will develop the Business Plan based on your criteria and present the final version to key opinion leaders.
Telephone Business Conversion Tool
Does your phone ring, but your practice is not growing? Do you track all your incoming calls and how many of them become a patient? If you don’t track your conversion rate of calls to patients, how do you know where the problem lies? It could be your marketing efforts, your products or services, or your staff not knowing how to close the deal. Let Marketing Specific MD help you track your calls and subsequent conversion rates. We will train your staff on how to use the Telephone Business Conversion Tool to help you grow your practice and much more.
Employee Manual
When is the last time you updated your Employee Manual? Do you have a policy on cellphone usage? Internet surfing and emailing during work hours? An Employee Manual is a working document and needs to be up-to-date and current. Marketing Specific MD can customize your Employee Manual to fit your needs while supplying the basic essential ingredients for your office. We will provide a prototype to be customized and will deliver a document that can be used by your employees and be posted to your internal webpage for easy access. All documents should be reviewed by your company’s council for specific state laws before distribution.
